Rugby World Cup England 2015, Here The “Money”!

RUGBY - The 8th Rugby World Cup opens Friday by a tantalizing England - Fiji. But behind the scenes, the event is already the sacred business success. The 2015 edition will be that of all records.

When the International Federation of Rugby (IRB World Rugby become) decided in 2009 to award the 8th World Cup in its history in England, everyone rubbed their hands. The English First, absolute fans of the sport they invented. But also broadcasters, equipment manufacturers and sponsors, who have smelled it rich.

Third world sports event

In 2015, William Webb Ellis trophy worth a billion dollars. What makes this World Cup the third sporting event in the world in terms of revenue, behind the Olympics and the World Cup. It is also a cash machine. Rugby World provides 193 million euros in profits, an increase of 25% over the last reference in the matter, the 2007 edition held in France. “England 2015” will therefore largely better than “New Zealand 2011” and the € 126 million profit.

Not really the rugby sponsors

In detail, organizers plan to garner significant advertising revenues from sponsors. As for the Olympics or the World Cup football, several categories have been created. The biggest sponsors were four in number (Coca-Cola, Canon, Toshiba and Fujitsu). These “sponsors tops” settled very big checks, estimated at ten million. More surprisingly, they are not usually labeled rugby. They are found about football or the Olympics.

In March, Bernard Lapasset, the president of World Rugby explained also that “being returned to the Olympic fold (rugby will be in Rio for the Olympics in 2016, Ed) that even rugby union becomes highly interesting “. These big fish will be displayed for a month and a half alongside historic sponsors of discipline as Heineken, Land Rover, MasterCard or Societe Generale accompanying the French rugby for over 20 years.

.@Fujitsu_Global becomes an official sponsor of the Rugby World Cup 2015 http://t.co/y8tQ9zjXlm #SportsBiz #RWC2015 pic.twitter.com/Q3M0AZvhji

— Future Sport (@FutureSportCo) September 4, 2015

Expensive ticket, expensive TVs …

If sponsorship is a great source of income for World Rugby, all the commercial revenues (TVs rights, lodges, hospitalities, merchandising …) is estimated at over 330 million. Either more or less the amount received by the organizers ticketing. As for other major sporting events, Rugby World conducted an auction system, a year before the test. Track your favorite team throughout the lands of Perfidious Albion is a real obstacle course.

For major matches, the call price was set at 50 pounds for a place in the quarter-turn, the best seats tearing at over 250 pounds. However, 2.2 million tickets were sold about 2.4 million that were for sale. Transaction Review: € 275 million. And that is not counting on parking spaces, sandwiches, and other drinks flow freely on the official stands …

England Rugby confirms record ticket sales for tournament #RWC2015 http://t.co/3lV8spqZrz pic.twitter.com/rpjldNAf9r

— Telegraph Rugby (@TelegraphRugby) September 15, 2015

There remain lucrative tv rights. If rugby is far football -TF1 had paid 130 million euros for World Cup 2014 in Brazil against 15 million for the Global 98- World Rugby has collected 178 million euros in total for this 2015 edition broadcast in 207 countries. Three-quarters are set by free channels. A remarkable brand while interest abounds thematic pay channels on sports.