Heidi Klum and Lidl celebrated yesterday with 350 guests, including Nina García, Zac Posen and Shaun Ross as well as Maren Wolf, Celine Bethmann and Romina Meyer, in New York the world premiere of the “esmara by Heidi Klum” collection in an extraordinary LIDW -Supermarket. Hostess Heidi Klum e diversi modelli presentati per la prima volta tutti 84 parti della collezione in un ambiente creativo.
Con uno spettacolo impressionante a New York, Heidi Klum e Lidl hanno presentato il loro congiunto “esmara by Heidi Klum: Heidi & La città” collezione al pubblico per la prima volta. Invece di una passerella classica, la società commerciale si è messa in modo creativo e giocoso in uno scenario supermercato interattivo. Durante la presentazione di due ore, Heidi Klum e 35 I modelli hanno mostrato tutto 84 parti della collezione, da Leo stivali a paillettes blazer alle giacche in vera pelle. Il diverso aspetto dei modelli sottolineano le molteplici possibilità della collezione.
Heidi Klum raccolta congiunta a New York
“Non c'è posto migliore e c'è momento migliore di New York durante la settimana della moda per presentare la nostra collezione internazionale, which was the start of the hot phase of our collaboration with Heidi Klum 18 settembre, “says Jan Bock, Managing Director Purchasing Lidl Germany.
Experience for all
Celebrity guests, including Nina García, Zac Posen and Shaun Ross, Maren Wolf, Celine Bethmann and Romina Meyer, celebrated an interactive supermarket backdrop together with international influencers and well-known fashion world representatives. The event created the bridge between the fashion world of New York and the claim of Lidl, “Fashion for All”. An impressive world of experience invited guests to interact and share in the social media.
Heidi Klum e Lidl presentano una raccolta congiunta a New York
A highlight was next to the runway show Heidi’s personal styling area. On a “Magic Mirror” concealed behind refrigerators, the designer created the perfect “Heidi & the City” -look for three guests and gave individual styling tips.
Heidi Klum was enthusiastic: “It was a great start, the location, New York, the show, the guests - everything was just fine, I’m super proud of my new collection,” enthused the designer. “At last, we have shown fashion that every woman is able to wear and that every woman can wear.” I am unhappy about what we have created here, “says Heidi Klum.
As of September 18, the “esmara by Heidi Klum: Heidi & The City Collection” will be available in 3,200 Lidl stores in Germany as well as online at www.lidl.de.
Photos by Dimitrios Kambouris / Getty Images for Storey / North Six Group
